4.0 wave in the industrial robot system integrators to do as a child

Source：Updated：2016-12-12 08:07:04

Robot ontology is the basis for the development of the industrial robot and the downstream system integration is the key of commercialization, large-scale popularization robots. Only the robot model is unable to complete any work, need through the system integration after can be used for terminal customers. 
 
System integration solutions to commercial application in robot industry chain downstream end, provide terminal customers with application solutions, it is responsible for the industrial robot software systems development and integration, is an important form of industrial robot automatic operation. From robot in our country, system integrators and brands to buy ontology, according to different industry or customer demand, develop the solution meets the production requirements. 
 
 
 
System integration to do as a child on a large scale is not easy. The operation mode of the system integration enterprise is standardized, take orders from the sales staff to the project engineer design according to the needs of the order, to the installation personnel to customer site for installation debugging, finally to customers to use, different industry project will have its particularity, it is difficult to completely copy. If you focus on one area, can obtain higher trade barriers, but the barriers made it very difficult for system integration enterprise across industry to expand, the scale is difficult to go up. 
 
Despite the obstacles, in recent years the domestic or the emergence of a batch of system integration industry leader. International robot system integration enterprise mainly kuka, abb, fanuc, horse, company, etc. In domestic downstream integration applications including siasun robot, bo real shares by listed companies, day shares, guangzhou CNC, ace, etc., some of these systems integrators have their own robot ontology, also engaged in integrated service. New three board company has brown, Lin Keman, Rio starr, etc. There are other robots such as foxconn integration company. 
 
Machine integration industry status quo 
 
Robot system integrators as the mainstay of China's robots on the market, generally on a smaller scale, annual output value is not high, strong competitive pressure. According to the data show that as of July 2016, 3800 robots related enterprises in China, including system integrator accounted for more than 95%, and the relevant market data, the present stage domestic integrators scale is not large, the sales revenue $1 of the following accounts for most, can do $5 is the industry leader, nationwide more than $10 a handful. 
 
General industrial refers to the automotive industry. Now the auto industry a high degree of automation, supplier system is relatively stable. And general industrial (except automotive industry) demand is relatively strong automation reconstruction. Global industrial robot integration from the application point of view "carry" accounted for the highest. Global industrial robot sales, half of the robot used for handling applications. Handling applications and can be divided into loot packing according to the different application scenarios, injection pick-up, machine tools and materials, etc. According to the application, accounting for 50% than the previous three applications for handling, welding 28%, 9% assembly. Industrial robot system integration at present stage has the following features: 
 
1, not bulk copy 
 
 
 
System integration project is standardized, each project is different, not 100% copy, therefore difficult to scale. Can scale are generally can be copied, such as research and development of a product, finalize the design after changed little, each model products, through the scale of production and marketing can be a lot of copy. And because the need to mat endowment, integrators usually want to consider and implement project number and size. 
 
2, be familiar with related technology 
 
Because robots are secondary development integration products, need to be familiar with the downstream industry technology, to complete the reprogramming, cloth, etc. Domestic system integrators, if focusing on one area, you can often gain higher trade barriers and profitability. 
 
3, need professional personnel 
 
Core competitiveness is the talent system integrators, among them, the most core is sales personnel, project engineers and site installation personnel, sales personnel responsible for orders, project engineer design according to the needs of the order, installation and debugging personnel to customer site for installation and debugging, and ultimately to deliver customers to use. Almost every project is a mark, cannot simply copy the quantity. 
 
System integrator is actually a order type engineering services, asset light core asset is sales personnel, project engineers and installation personnel, therefore, systems integrators is difficult to scale by means of mergers and acquisitions. 
 
4, need paying money 
 
System integration of payment usually adopt the way of "361" or "3331", namely the plan after approved, signed a contract to get 30%, to 30% before shipment, get 30% of the installation and debugging, the last remaining 10% quality retention money. In accordance with the payment of such a process, usually need to mat endowment system integrators. 
 
Generally no integrator funds pressure is too great, but if several projects at the same time, or a single project amount is too large, can exist fund pressure, integrators, after all, a lot of business is outsourcing, need to pay supplier payment for goods, others are purchased components require payment of the goods. 
 
In short, because hardware product price decline year by year, profits is becoming more and more thin, only driven by project hardware product sales model has become the past, at the same time in basic applications, such as handling, stacking, sorting is lower and lower barriers to entry, competition is more intense. With the upstream and downstream bargaining power is weak, gross margin level is not high, but the market is far bigger than ontology. 
 
System integrators in the direction of the future 
 
1, extend from auto industry to the industry in general 
 
Integrated business other than in the automobile industry in our country industry increase rapidly, sales from robot fields as you can see, the change of the distribution system integration business. At present, automobile industry is one of the largest industrial robot application market. With the constant improvement of the market to the robot product recognition, are from the automotive industry to the general industrial robot application. Robot integration in our country in general industrial application market hot spot and the breakthrough lies in the 3 c electronic, metal, food and beverage and other market segments. System integrator in China also can gradually from easy to difficult, to grasp the different needs of different industries, domestic robot complete professional technology accumulation. 
 
2, robots are industry integration differentiation in the future 
 
To an industry has a deep understanding of the underlying technology, have the opportunity to integrate robot modular, functionalization, and to provide as standard equipment. Since the process is the threshold, then the same company can master the industry process, the inevitable is confined to one or a few industries, i.e. industry will certainly to differentiation. Companies engaged in the integrated automation system in suzhou alone more than 200, fewer than 30 4-5 years ago. Because more and more car outside the industry system integration project, niche increase would result in a further rise in number of system integrators. Can predict, the industry concentration will further reduce the next few years. Refer to foreign experience, the future own core competitive ability and can DaTiLiang such as 3 c industry do the integrated business systems integrators will stand out, the scale of billions. 
 
3, standardization degree of continuous improvement 
 
Another trend is the project standardization degree system integration will continue to improve, will be good for integrated enterprise scale. If robots are the standard ontology system integration, standardization degree is only 30% to 30% of the entire project. Now many integrators in promoting the robot ontology technology standardization, the standardization of the future system integration project is expected to reach about 75%. 
 
4, the future direction of wisdom chemical plant 
 
Wisdom factory is a new stage in the development of modern factory information, wisdom is the core of the digital factory. Informationization, the digital will be well versed in the production of each link, from design to manufacturing between uncertainty is reduced, thus shorten product design to the transformation of the production time, and improve the reliability of the product and the success rate. System integrators business in the future to develop in the direction of wisdom factory or digital factory, not only do in the future integration of hardware equipment, more is the top level architecture design and software integration. Siasun robot digital factory orders increased recently, fully show the trend. 
 
5, hard to resist the integration trend 
 
Ordinary robot system integrators to do big, revenue about 100 million face development bottleneck. The future of the industry consolidation process, the process is the threshold. In an industry is developing in depth, and to customer and channel, in the subject matter of the upstream manufacturers of ontology have bargaining power, can be in the future development of solution or standard equipment suppliers. 
 
The robot related enterprises in China will reach 2017 by 5000. The competition of low-end application especially intense. Price-cutting spiral caused by vicious competition. Is expected soon will soon celebrate the whole robot integration industry consolidation.